Our story
A pharmacy background, a global supply chain, one goal
Giggles was founded by two people who saw the same gap from two different sides: a pharmacist who watched parents settle for imported products they couldn't always trust, and an investor who believed Pakistan deserved a homegrown baby-care brand built to international standards.
Together, they built Giggles — sourcing carefully, testing thoroughly, and designing every bottle, pacifier and teether around one question: would we give this to our own children?
What we stand for
The principles behind every product
Safety first
BPA-free materials, tested formulations, and packaging that tells you exactly what's inside — no exceptions.
Designed with joy
Feeding time is hard enough — our products are made to bring a little lightness to the everyday routine.
Proudly local
A Pakistani brand built for Pakistani families, with support that actually understands your questions.
Our journey
How Giggles came to be
The idea
A pharmacist and an investor meet, share a frustration with the baby-care market, and start sketching what a better brand could look like.
Sourcing & testing
Months spent working with manufacturing partners abroad to get the first feeding bottles right — safe, durable, and genuinely well designed.
First stores
Giggles lands on the shelves of the first pharmacies and supermarkets across Pakistan.
Today
A full feeding range, hundreds of stockists nationwide, and a growing family of parents who trust the name Giggles.
Ready to meet the range?
Explore feeding bottles, pacifiers, teethers and more — all designed with the same care.
Shop the range
